Instagram for Business
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This online Instagram for Business course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness.
Who is the Instagram for Business Course Suitable For?
This Instagram for Business online course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how Instagram can be used to promote the company as well as using brand identities, content strategies, hashtags and working with influencers.
What's Included in the Instagram for Business Course?
Learning Format
E-learning / online
Online training is flexible, efficient and cost effective meaning you can progress through the modules at your own pace and in your own time, so you can fit the training around your work and personal life.
Course Duration
40 Minutes
What You'll Learn
You’ll learn how to set up an account, build and optimise a Business Profile. The Instagram for Business course will cover the kind of content to post and how to enhance effectiveness with photos and videos.
There’s information on how to respond to comments, use direct messaging and re-post user-generated content relevant, to your brand, to keep your audience engaged.
We’ll explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account, using brand identities, content strategies, hashtags and working with influencers.
You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps, Instagram shop and product tagging.
Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to access and use these effectively.
Finally, we’ll cover how you can use your findings to develop new and more powerful Instagram strategies.
Learning Objectives
By the end of this course you will be able to:
- Understand why Instagram is important for business and how to create and optimise a business profile .
- How to create a brand identity and create content strategy.
- Learn how to access Instagram Insights and Instagram Audience Analytics
Key Features
- Instant Access
- Instant Certificate
- Created by Industry Experts
- CPD Approved
- Fully Online Course & Test
- Full Online Video Course
- No Expiry Date
Duration
40 Minutes
Accreditation
CPD ApprovedSuggested Prior Learning
Further Studying
This course compliments our Social Media for Business course and takes a deeper look at using Instagram for your business.
Related Courses
For short courses a completion certificate is available at the end of the course. You can screenshot this or print to confirm completion of the training.
You can access the LMS at any time if you require a copy of your certificate.
For accredited courses a certificate will be sent directly to you from the appropriate awarding body.
All you need to complete our e-learning courses is a computer, tablet or smartphone and an internet connection. Please check that your computer or device meets with our minimum recommended system requirements:
PC / Mac
OS: Microsoft Windows XP / Mac OS X 10.6
Browsers
Chrome 16+, Firefox 8+, IE9, Safari for Mac 5+
Up to date video drivers
Memory
Minimum of 512MB DDR
Software
Flash Player 10+
Download Speed
Broadband (3Mb+)
Mobile
The content has been tested and is known to work on iOS devices from the iPad 2 onwards and iPhone 4 onwards.
Tested on some Android devices including the Samsung Galaxy tab II and the Kindle Fire HD.
Beyond this is should work on most other Android devices but there may be some exceptions depending on OS version and browser used.
E-learning is flexible, efficient, and cost-effective, meaning you can progress through the modules at your own pace, at your own time to fit the training in around your work and personal life.
Short online courses also help employers to demonstrate that they have fulfilled their legal duties to ensure their personnel have been adequately trained.
Once the courses have been completed, a confirmation of results can be saved or printed as evidence. This can then be kept on record as evidence of suitable training.
You will instantly receive a confirmation email with your order details and your course login details will follow within one business working day.
Please note that course bookings can not be processed outside of normal working hours, over weekends or on bank holidays and will be processed the next business working day.
Step 1
Click the 'Buy' or 'Add to cart' button and you will be taken to our payment/booking page where you can choose to pay online now using a debit/credit card or you can pay later by invoice.
Step 2
Once you have paid for your course(s), you will receive an email from our team advising how to begin your training.
Step 3
You will be provided with a username and password which will enable you to access the e-learning portal. Login to start your course, once you have completed and passed the course, you will be able to download and print your certificate straight away.
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